https://www.kevinwruble.com/blog-1-1 daily 0.75 2025-09-01 https://www.kevinwruble.com/blog-1-1/friction monthly 0.5 2025-09-01 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756765312274-8JM59OZSR5BROZAV9630/Friction_Wall_Map-25.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764490820-ZK36LAC7UD46979O27SB/Friction_Mind_Map-01.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764491085-45UBHFFGNXUXSPR7IH98/Friction_Mind_Map-02.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764491742-YE09KDGBQRSMM626WM7Z/Friction_Mind_Map-03.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764491982-UJHBWF7XH3UBVIE816BL/Friction_Mind_Map-04.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764492597-FA6M21A802YXNKKITH0N/Friction_Mind_Map-05.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764492832-44TFGP48DKA410CT20A2/Friction_Mind_Map-06.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764493779-WI57XZPFNCNASLFDN4PZ/Friction_Mind_Map-07.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764493891-MRFBGK7ZNNLG1BTDFOPP/Friction_Mind_Map-08.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764494689-JNRBKDCI0DYBTM1XRNDR/Friction_Mind_Map-09.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764494787-V5S408RZSX8BQKXGW9B0/Friction_Mind_Map-10.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764495530-022J9COCLMIPWEH4KK9T/Friction_Mind_Map-11.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764495920-A7XLVLDI53V6M2MYAY9E/Friction_Mind_Map-12.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764496412-JCF2656OQP9R75PWRIH7/Friction_Mind_Map-13.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764496756-3L9TGNF6KRZ7YSMF4L12/Friction_Mind_Map-14.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764497411-FX8FL0PN5903QKP7U2IV/Friction_Mind_Map-15.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764498079-SNEHPN11HWMD9S5DBMLZ/Friction_Mind_Map-16.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756776290011-KUWGJ4A88XPB4XXEP1SO/Friction_Wall_Map-17.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764498925-FMOASQLO97V4MPUXR7R0/Friction_Mind_Map-18.png Blog 1 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1756764499402-EMADARG773842EQF8GH6/Friction_Wall_Map-19.png Blog 1 https://www.kevinwruble.com/press daily 0.75 2025-08-10 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1e69e87d-102d-4988-be61-0841e95c1b55/SMA_Badge-02.png press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1714257843868-UG1IV5WD6KER9D7B51LO/Carryology.jpg press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1714257843951-P92A89RSRR7KFMSIACC4/PackHacker.jpg press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1714258344803-S9DYR0NSKPG2IB0WTZMM/58c10f9f432ce47b62a7d2edae68800e.png press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1714258345782-5DYELC3A0TCEEPT0JOJH/gear-patrol-logo-vector.png press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1714258345972-MOSKBT610BJOUBRWDXEH/Huck.jpg press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1714258346508-4YTPDLUWK73QHOY2NGYW/images.png press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720370397032-6IOTF29TL03LCT0RDNI2/InnovstionMAG.png press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1754848472272-CEF4Q66ML3Z3UYC95SU2/Wornandwound-01.png press https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1e69e87d-102d-4988-be61-0841e95c1b55/SMA_Badge-02.png press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1538525893439-SCD5EKYWYZ33CP20WBJQ/SMA+BADGE.png press https://www.kevinwruble.com/about daily 0.75 2025-08-12 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/9800b257-274c-4545-96d6-241aad379251/PXL_20240817_204233045_Original.jpg about - HOWDY! I’m Kevin Wruble, a 28 year-old industrial designer, thinker, and serial adventurer. I graduated with my B.F.A. in Industrial Design in 2018, and immediately thereafter started my design career at 3M in St. Paul, Minnesota. After a couple years as a cog in the corporate machine, I set out west to chase new trails, high peaks, and a lovely young woman living in Fort Collins, CO. I found employment in Boulder as a designer at Matador, where I’ve since designed several products for the outdoor and travel industries. I’ve had the opportunity to lead design on several products which have moved significant volume through popular retailers like REI, and found success in multiple ecommerce channels, including design-forward sites like Uncrate, Huckberry, and my personal favorite, the MOMA Store. While working at 3M and Matador, I’ve designed both hard and soft good products. This work has ranged from conceptual structural braces for 3M’s ACE brand, to dry bags, backpacks, and sling bags for Matador. I consider myself to be proficient in soft goods, but my true passion lives with hard goods. The travel and outdoor accessories I’ve designed for Matador have helped our annual sales grow nearly exponentially, most recently culminating in the release of the BetaLock, a first-of-its-kind product that was gobbled up by nearly every account we pitched it to. When I'm not working I can usually be found traveling, riding my gravel bike in the mountains, or spending time in the garage fiddling with my latest project. If you’re interested in getting to know more, drop a line and lets grab a beer. 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https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581891875312-4AWGQJ79GHGLBB3QGEVE/image-asset.png otterbox Twisting the case opposes the magnetic fields as the case pops free. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581891964257-FSBCHQZNGG67NBCCJLYT/PhoneCase.332.jpg otterbox “Shock-Dampening” Inner Liner https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581908705401-9TKHX01TAR1UEAI4XOWN/OTTERBOX-02.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581899659270-V3L5SLTY4N7JZI6E75HM/image-asset.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581903490300-J09L2PV77RHEHPMAD70D/OTTERBOX-07.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581905621252-X9KQN4YZXKGF6PPLO7UT/OTTERBOX-08.png otterbox 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https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581903104562-RCON43UKE74IZWDPUR2F/PhoneCase.344.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581903056657-O96JQ98ANFUSM6O9NJV9/PhoneCase.343.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581903124161-VKVKOU6BSKIML7NPTSWJ/PhoneCase.345.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581903490300-J09L2PV77RHEHPMAD70D/OTTERBOX-07.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581905621252-X9KQN4YZXKGF6PPLO7UT/OTTERBOX-08.png otterbox https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581891964257-FSBCHQZNGG67NBCCJLYT/PhoneCase.332.jpg otterbox “Shock-Dampening” Inner Liner https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581891875312-4AWGQJ79GHGLBB3QGEVE/image-asset.png otterbox Twisting the case opposes the magnetic fields as the case pops free. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581904462812-XGPRFGR4NMKHQKDK7Y6M/PhoneCase.333.png otterbox Handlebar mounts for circular or aero bars. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1581908705401-9TKHX01TAR1UEAI4XOWN/OTTERBOX-02.png otterbox https://www.kevinwruble.com/scotchbrite daily 0.75 2024-07-06 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1596561918596-U9K23FLYBSXA11FC5BU4/Umbrella+protos.jpg Scotch-Brite First Round of Prototypes https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597075960876-I7EZJFFG9FEMXE6D5O1V/umbrella_web-08.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597083877149-JLGDNAF0L2WKVCCWY651/umbrella_web-11.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1596649647026-1D5Y7VAC70YJBMLNNL1R/image-asset.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597078353350-QP4FW6Y9W121TPUC1YT8/umbrella_web-10.png Scotch-Brite The cover, branded “Pop-n-Lock” rotates around the lint tape as the handle is pulled out. The mechanism was patented in 2018. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597075670091-MEM53N71JJ1YWE3R3W3J/umbrella_web-07.png Scotch-Brite Launching with an initial quantity of 500k to serve as a heat check of the concept while monitoring a increase in refill sales. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1596638668781-KM0QPT3DXM2LTT458HZY/Untitled-1-01.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597077203740-NU1AHCW4JR6CL4KRL18L/umbrella_web-09.png Scotch-Brite While the existing handles are refillable - consumers typically throw them out and buy a whole new roller. Even worse, the black plastic handles aren’t recyclable. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597077493268-U2XOX8ZS33GEEYMYFTUQ/image-asset.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597075960876-I7EZJFFG9FEMXE6D5O1V/umbrella_web-08.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597083877149-JLGDNAF0L2WKVCCWY651/umbrella_web-11.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091695646-7VKC3754FZENVE9UULLX/Umbrella_Presentation_Page_07.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091695073-0ZY8072NJP7ZMRK9ARPJ/Umbrella_Presentation_Page_08.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1596561918596-U9K23FLYBSXA11FC5BU4/Umbrella+protos.jpg Scotch-Brite First Round of Prototypes https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091752358-2HDZMUR5WIGF4OB0R8J4/Umbrella_Presentation_Page_12.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091749186-A0H9J4769IGA8XC7ZIQ6/Umbrella_Presentation_Page_13.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597077203740-NU1AHCW4JR6CL4KRL18L/umbrella_web-09.png Scotch-Brite While the existing handles are refillable - consumers typically throw them out and buy a whole new roller. Even worse, the black plastic handles aren’t recyclable. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1596649647026-1D5Y7VAC70YJBMLNNL1R/image-asset.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597078353350-QP4FW6Y9W121TPUC1YT8/umbrella_web-10.png Scotch-Brite The cover, branded “Pop-n-Lock” rotates around the lint tape as the handle is pulled out. The mechanism was patented in 2018. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597075670091-MEM53N71JJ1YWE3R3W3J/umbrella_web-07.png Scotch-Brite Launching with an initial quantity of 500k to serve as a heat check of the concept while monitoring a increase in refill sales. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091594127-OX52ER125IMCZ582B3FC/Umbrella_Presentation_Page_05.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091648051-EKR60CQUI3EL8B26IBYS/Umbrella_Presentation_Page_06.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597073785970-DE1LPF53U9E6LPT2F1GQ/IMG_4017.jpg Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597073792671-SVKUHJWOHTWCL6PPCUJG/IMG_5494.jpg Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597073793550-0Z6X8MJRYLXE1J7CEND9/IMG_5495.jpg Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597077493268-U2XOX8ZS33GEEYMYFTUQ/image-asset.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1596638668781-KM0QPT3DXM2LTT458HZY/Untitled-1-01.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091474752-8W15O0CVACDNYJCQ79LA/Umbrella_Presentation_Page_03.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597091475143-CTTVRATJC3QCCUCS0M0R/Umbrella_Presentation_Page_04.png Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597073553060-WRRHT45FO4LNWSHWWYT4/IMG_4899.JPG Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597073556199-WFOKY00EEQ6WHXG0IRDR/IMG_4901.JPG Scotch-Brite https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1597073564096-V0650SQ77OCPVEEV4VIJ/IMG_4903.JPG Scotch-Brite https://www.kevinwruble.com/nanodry-towels daily 0.75 2025-08-10 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/8699d1ac-e261-4ab9-9ed9-ee6ec1752d1e/Old_Towel-04.png NanoDry Towels - Make it stand out The original towel shell - fully curvature continuous and blobular. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/7d52bb4a-d8e8-4a27-8b56-5c462a9d8e15/Carryology_BC-02.png NanoDry Towels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/eaa75914-fb00-40c3-ad06-46bee5c51c27/2051960004_6_Matador_Nanodry_ShowerTowel_Granite.jpg NanoDry Towels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/8699d1ac-e261-4ab9-9ed9-ee6ec1752d1e/Old_Towel-04.png NanoDry Towels - Make it stand out The original towel shell - fully curvature continuous and blobular. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/eaa75914-fb00-40c3-ad06-46bee5c51c27/2051960004_6_Matador_Nanodry_ShowerTowel_Granite.jpg NanoDry Towels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230441520-QTAGZ2VOULG6J1I47JC2/TowelShell_Exp.42.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230462193-W7OKTWH605K5YALTJEX9/untitled.40.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230567454-BOU261MLGM5BBJDZRQTI/TowelShell_Exp.41.jpg NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230425966-MDAKA672H2PZ1PRRHOEB/Towel_Keyshot.53.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230454924-27N0DAQZSD54M848OHNA/TowelShell_Exp.44.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230454513-27UWYFO743AFQAHPXKRH/TowelShell_Exp.43.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230415524-SY8GF4XCJOUNT31DF7Z9/Towel_Keyshot.46.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230418280-X47RC3GFR5NZT0FM69B1/Towel_Keyshot.51.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666230343926-PS9V3MCQH6FQUVHWF79A/Towel_Keyshot.57.png NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/7d52bb4a-d8e8-4a27-8b56-5c462a9d8e15/Carryology_BC-02.png NanoDry Towels - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666228230738-2Z6HOESUQDVDY7F8O2Z2/8Matador_Nanodry_Large_Granite+%281%29.jpg NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666228208939-1PV2RI7PIINB62QNX0G9/9Matador_Nanodry_Large_Slate+%2813%29.jpg.jpg NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666228231517-QG1COVZRFDELHQ7OMZDO/10Matador_Nanodry_Large_Lifestyle_Charcoal+%281%29.jpg NanoDry Towels https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1666228232624-HQ4AUHTBQN0P2TH3WFRH/11MAT02269-2.jpg NanoDry Towels https://www.kevinwruble.com/betalock daily 0.75 2025-08-10 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/af6a33f5-257c-48cd-873f-c22710fe16c6/BetaLock_Portfolio_Slides-04.png betalock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1dc00885-80d0-4e05-ab1b-6c4c1b91112a/BetaLock_Portfolio_Slides-03.png betalock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/f47738ec-6789-45e5-a7ac-b014ce3deb35/BetaLock_Portfolio_Slides-05.png betalock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/798193cb-fddd-464b-9050-513e0e23cdf1/BetaLock_Portfolio-07.png betalock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/38aa6163-5d9f-415f-bf8c-6b1a7084f7af/BetaLock_Portfolio_Slides.png betalock - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/798193cb-fddd-464b-9050-513e0e23cdf1/BetaLock_Portfolio-07.png https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/af6a33f5-257c-48cd-873f-c22710fe16c6/BetaLock_Portfolio_Slides-04.png https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1dc00885-80d0-4e05-ab1b-6c4c1b91112a/BetaLock_Portfolio_Slides-03.png https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1694051309694-W70SERC8565L0FWUKY1W/Featured_In-01.png betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1694051309694-G5VBZUMRVZGL1AIJST46/Featured_In-02.png betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1694051310508-YOTZV99Q2CQ4BZ2Z6FAO/Featured_In-03.png betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1739753989937-L1J9IP7E7ZAQBE4P86AM/BetaLock_Portfolio-09.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1739753989814-2RW2BKAW0MSQOJZZCT4D/BetaLock_Portfolio-08.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1694051310565-LPLML9RN0YZUVJ4E4UJ1/Featured_In-04.png betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1739754349396-NN7Z1N6XXYQAGEIENVPT/BetaLock_Portfolio-10.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1716826489268-TU7H889605C6LIXLM31R/TGA_Award-08-08.png betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/f47738ec-6789-45e5-a7ac-b014ce3deb35/BetaLock_Portfolio_Slides-05.png https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264025554-FV011XN84UCJBVSOJG3I/2_Arollover_Matador_Betalock_Studio_Additional76.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264025082-8QA8B68A1LRCJQLJNS87/3Matador_Betalock_Studio_Additional136.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264026703-R6GYYR9NTESOP2TFW0T7/4Matador_Betalock_Studio_Additional89.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264027631-YUADJ1UYZI4HNFEHCXYV/6Matador_Betalock_Studio_Additional95.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264028301-0HHFSRE0PWWGLQ53U9A7/11Matador_Betalock_Studio_Additional139.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264028979-KYYZI8SFRTSBZ232NLJW/16SON01344.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264031044-3QJFAQ3YBQOT7IT6A0EA/18.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1695264031736-V1Z27FFBU1S9M4SAN7FB/20SON01338.jpg betalock https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/38aa6163-5d9f-415f-bf8c-6b1a7084f7af/BetaLock_Portfolio_Slides.png https://www.kevinwruble.com/waterproofpillcanister daily 0.75 2025-08-10 https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/c054465e-b9f4-4334-85eb-abc839db6d37/SuppCaseFinal.175.png pill canister - Make it stand out To combat the ergonomic and usability issues of the first concept, we designed this style of opening. It allows a user with weaker hands to fit a finger through the big loop to use macro-muscles, or an user with strong hands to use the thumb-push ridge for fine motor control. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/c49ccc76-07c8-4f7c-a205-337c13872856/SuppCase_Portfolio_3.png pill canister - Make it stand out The final step to increase usability was to combine the gaskets into one shuttle. The split version often resulted in the shuttle being pulled out too quickly, resulting in spilled pills. Adding a gasket at the rear of the shuttle offers resistance the entire length of the tube, so the shuttle can be pulled out in a much more controlled fashion. Additionally, this added two new features to the product- the ability to push the shuttle open from the back, and the ability to lock the canister closed. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/4a578b59-8f03-40c1-9502-3f7d1fe2a30b/SuppCase_02.52.png pill canister - Make it stand out The details - we were originally going to label the compartments with the classic SMTWRFS nomenclature, but given that this is a travel product and trips don’t always start on Sunday, we opted for the 1-7 instead. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/25f2611f-8375-4a0a-9f35-6bdd7a41004e/SuppCase_Portfolio.png pill canister - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/ade675e7-bf0f-452d-882d-2a87ecb7980f/SuppCase_Portfolio-02.png pill canister - Make it stand out This concept had a couple flaws. This feature was designed to allow the user to either push the shuttle out with their thumb, or pinch and pull the shuttle out. The issue was that in order for the gasket to achieve IPX4, the internal gasket fitment needed to be so tight that it was hard to operate, particularly for folks with impaired hand strength or mobility. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/cb7b62d3-b0b9-47c6-a5b7-a1e7ebeacac5/SuppCase_Portfolio-01.png pill canister - Make it stand out Initial concept direction. Aluminum extrusion with an injection molded “shuttle.” https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/cb7b62d3-b0b9-47c6-a5b7-a1e7ebeacac5/SuppCase_Portfolio-01.png pill canister - Make it stand out Initial concept direction. 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The issue was that in order for the gasket to achieve IPX4, the internal gasket fitment needed to be so tight that it was hard to operate, particularly for folks with impaired hand strength or mobility. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/25f2611f-8375-4a0a-9f35-6bdd7a41004e/SuppCase_Portfolio.png pill canister - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/c054465e-b9f4-4334-85eb-abc839db6d37/SuppCaseFinal.175.png pill canister - Make it stand out To combat the ergonomic and usability issues of the first concept, we designed this style of opening. It allows a user with weaker hands to fit a finger through the big loop to use macro-muscles, or an user with strong hands to use the thumb-push ridge for fine motor control. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/4a578b59-8f03-40c1-9502-3f7d1fe2a30b/SuppCase_02.52.png pill canister - Make it stand out The details - we were originally going to label the compartments with the classic SMTWRFS nomenclature, but given that this is a travel product and trips don’t always start on Sunday, we opted for the 1-7 instead. https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720300883145-IEO3WAOWKXSCU9PFMMQR/PillSuppCase.151.png pill canister https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720300883190-I6JFTDBPSFHW9QBAY6QT/PillSuppCase.153.png pill canister https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720300891658-NFM2GAQHGN450B2JN0F5/PillSuppCase.154.png pill canister https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720300891802-P20IVRRSZDZBZ63TJMEY/PillSuppCase.156.png pill canister https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720300899367-ROX4S8WGYY0UT7920TVU/PillSuppCase.157.png pill canister https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720300896204-FQWS5YZBTS5Z3SDI6NEG/PillSuppCase.160.png pill canister https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/1720300900473-ZYHXNDJ4X8O708S8PF61/PillSuppCase.161.png pill canister https://images.squarespace-cdn.com/content/v1/5b3a64ff89c172a7804f4a41/c49ccc76-07c8-4f7c-a205-337c13872856/SuppCase_Portfolio_3.png pill canister - Make it stand out The final step to increase usability was to combine the gaskets into one shuttle. 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