Last year Matador and the media outlet Carryology collaborated on a limited edition series of bags, called the EDX line. Due to the success of that drop, we got together with Carryology again to refresh that line and do a second drop. I was tasked with facelifting the original EDX backpack on an expedited schedule. We pitched this content to the Carryology team late last November, and eight months later the bag launched - and sold out in 47 minutes.
THE WORK WASN’T DONE QUITE YET. TYPICALLY, CARRYOLOGY COMMISHIONS AN ILLUSTRATOR TO CREATE A ONE-OF-A-KIND PATCH TO ACCOMPANY THE COLLABORATION. DUE TO TIGHT TIMELINES - THAT RESPONSIBILITY FELL ON MY SHOULDERS. THIS WAS AN AWESOME OPPORTUNITY TO INTEGRATE AI INTO THE PROCESS, AND REFINE THE CONCEPT INTO SOMETHING SPECIAL. READ MORE ABOUT THAT PART OF THE PROJECT HERE
