OPPORTUNITY
WHAT IF THE CARABINER, AN OUTDOOR STAPLE, BECAME AN ESSENTIAL TRAVEL ITEM?
WHITE SPACE
THERE AREN’T ANY ELEGANT, FUNCTIONAL, CONVIENIENT TRAVEL LOCKS ON THE MARKET. (yet)
FORM AND FUNCTION DEVELOPED HAND IN HAND ON THIS ONE
THERE WERE ITERATIONS OF MECHANISM DESIGN THAT INSPIRED FORM CHANGES, AND AESTHETIC OPPORTUNITES THAT CHALLENGED THE FUNCTIONAL DEVELOPMENT.
WE THINK THE COLLABORATION BETWEEN THE TWO RESULTED IN SOMETHING UNIQUELY ELEGANT.
CMF FOR BETALOCK WAS UNUSUALLY INVOLVED.
MATADOR TYPICALLY SUBSCRIBES TO THE HENRY FORD COLOR THEORY; SO BREAKING OUR GREY SCALE SHACKLES AND SENDING IT WITH PINK, GOLD, GREEN, ORANGE AND BLUE WAS A BLAST.
BETALOCK PROPAGANDA FROM OUR CONTENT TEAM:
SEE WHAT THESE FOLKS HAVE TO SAY ABOUT IT:
“This is the most elegant product we’ve ever designed.”
CURRENTLY SOLD AT: REI, HUCKBERRY, MOMA DESIGN STORE, UNCRATE, BACKCOUNTRY.COM, PUBLIC LANDS, MOOSEJAW, INDEPENDENT OUTDOOR/TRAVEL STORES
AVERAGE CUSTOMER RATING: 4.56 STARS